From VHS to DVDs to Blu-Ray, we're getting higher definition pictures as technology progresses along. But a company is presenting a product to make high-definition pictures look worse in an effort to make it look better.
Their device sits between the TV and a gaming console, therefore the high-definition pictures from the console is transformed with imperfections typically seen in old arcade machines. This gives the appearance that you're playing on an old arcade machine, reliving the nostalgic and cherished arcade days.
Reducing the image quality to make it look better, a nice contradiction.
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